Fragrance that carries
trust, calm & care
Trust & Relax
A growing Indian house of fragrance, wellness, beauty, cosmetics and herbal products — blending time-honoured traditions with modern manufacturing and ISO-certified quality.
An Indian house built on tradition, craft and modern quality
Citifrag India Private Limited was established in 2021 with a clear purpose — to create fragrance and wellness products that bring a sense of trust and calm into everyday life.
From incense and home fragrance to wellness, beauty, cosmetics and herbal ranges, every product reflects our respect for Indian rituals and our commitment to consistent, certified quality.
More about our story
Mission, Vision & Values
Our Mission
To craft fragrance, wellness and beauty products that bring trust and relaxation into everyday moments — made with care and consistent quality.
Our Vision
To become a trusted Indian name in fragrance and wellness — growing our presence across markets while staying rooted in tradition.
Our Values
Authenticity, quality and care guide everything we make — from the ingredients we choose to the standards we hold in manufacturing.
Fragrance as a daily ritual of calm
We believe fragrance is more than scent — it is a way to slow down, feel present, and create moments of peace at home and within.
Rooted in Tradition
Our products honour Indian rituals and the timeless practice of fragrance in daily life.
Crafted with Care
Thoughtful formulation and attention to detail define every range we create.
Made to Relax
Each fragrance is designed to bring a quiet sense of trust, comfort and relaxation.
A family of fragrances for every ritual
Our incense and fragrance collections are thoughtfully named to reflect Indian values of intention, devotion and wellbeing.
Modern production, precision engineering
Our manufacturing facility combines advanced machinery with careful process control to deliver consistent quality at scale.
Consistency at every step
Sourcing & Selection
Careful selection of raw materials and fragrance ingredients to meet our quality standards.
Blending & Formulation
Fragrances are blended to precise, repeatable formulations for a consistent scent profile.
Production & Drying
Automated machinery and controlled drying ensure uniform, high-volume output.
Quality Check & Packaging
Every batch is checked against ISO 9001:2015 processes before careful packaging and dispatch.
Growing across India & online
From regional retail to leading e-commerce platforms, our products are reaching more homes every day.
- Present across Telangana, Andhra Pradesh and Odisha
- Available on Amazon and Flipkart
Milestones of growth
Citifrag is founded
Citifrag India Private Limited is established with a vision for fragrance and wellness rooted in trust.
India 500 Startup Award
Recognised with the India 500 Startup Award, an early marker of our momentum.
Expanding brands & markets
Growing our product ranges, manufacturing capability and presence across retail and online channels.
In collaboration with Cali International, Thailand
Our collaboration with Cali International (Thailand) brings a curated line of premium home fragrance and wellness products to India.
From diffusers and pillow mists to facial care, the Cali range extends our promise of trust and relaxation with an international touch.
Explore the collaborationA partner you can trust
Certified Quality
ISO 9001:2015 certified processes ensure dependable, consistent products.
Modern Manufacturing
Advanced Taiwanese machinery delivering scale without compromising care.
Award Recognised
Honoured with the India 500 Startup Award 2022 for our early growth.
Global Outlook
An international collaboration with Cali International, Thailand.
India 500 Startup Award, 2022
In 2022, Citifrag India Private Limited was recognised with the India 500 Startup Award — an acknowledgement of our early progress, quality focus and growth potential in the fragrance and wellness space.
Citifrag in motion
A closer look at our craft, our fragrances and the story behind Citifrag.
Shrine Darbar Batti
Premium quality incense sticks from our flagship brand.
Grand Inauguration, Vizag
The launch of our Premium ‘S’ Series in Visakhapatnam.
Partner with Citifrag
Whether you’re a distributor, retailer or business looking to explore our fragrance and wellness ranges, we’d love to hear from you.