An Indian house of fragrance & wellness
Established in 2021, Citifrag India Private Limited creates fragrance, wellness, beauty, cosmetics and herbal products designed to bring trust and calm into everyday life.
Rooted in tradition, made for today
Citifrag was founded on a simple belief — that fragrance can be a daily ritual of trust and relaxation. What began with incense and home fragrance has grown into a broader family of wellness, beauty, cosmetics and herbal products.
We honour the timeless role of fragrance in Indian life while embracing modern manufacturing, precise formulation and internationally recognised quality standards. Our trademarked Shrine Darbar Batti and a growing set of fragrance ranges reflect this blend of heritage and craft.
Mission, Vision & Values
Our Mission
To craft fragrance, wellness and beauty products that bring trust and relaxation into everyday moments — made with care and consistent quality.
Our Vision
To become a trusted Indian name in fragrance and wellness — growing our presence across markets while staying rooted in tradition.
Our Values
Authenticity, quality and care guide everything we make — from the ingredients we choose to the standards we hold in manufacturing.
Fragrance as a daily ritual of calm
We believe fragrance is more than scent — it is a way to slow down, feel present, and create moments of peace at home and within.
Rooted in Tradition
Our products honour Indian rituals and the timeless practice of fragrance in daily life.
Crafted with Care
Thoughtful formulation and attention to detail define every range we create.
Made to Relax
Each fragrance is designed to bring a quiet sense of trust, comfort and relaxation.
Built on certified quality
Citifrag in motion
A closer look at our craft, our fragrances and the story behind Citifrag.
Shrine Darbar Batti
Premium quality incense sticks from our flagship brand.
Grand Inauguration, Vizag
The launch of our Premium ‘S’ Series in Visakhapatnam.
Explore our brands & capabilities
See the ranges we craft and the manufacturing behind them, or reach out to start a conversation.